Art Direction by Cristina Laborim
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Art Direction for Publicity
In the realm of publicity, my role as an Art Director involves crafting visually compelling campaigns that capture the essence of the brand and resonate with the target audience. Collaborating with directors, production teams, and camera crews, I oversee the visual elements to ensure a cohesive and impactful presentation. My goal is to create visuals that not only highlight the product but also tell a captivating story, driving engagement and brand loyalty.
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Art Direction for Social Media
As an Art Director for social media, I specialize in developing visually striking and strategically aligned content that enhances a brand’s online presence. Working closely with social media managers and content creators, I ensure that every post, story, and campaign is visually consistent and effectively communicates the brand’s message. My expertise in visual storytelling and trend analysis helps create content that attracts and engages followers, fostering a strong online community.
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Art Direction for Communication Design
In communication design, my role as an Art Director focuses on creating visually appealing and effective materials that convey the brand’s message clearly and creatively. Whether it's designing brochures, websites, or corporate presentations, I work with graphic designers, copywriters, and marketing teams to ensure every piece is visually coherent and aligns with the brand’s identity. My emphasis on aesthetic quality and strategic design principles ensures that communication materials not only inform but also inspire and engage the audience.