Art Direction for Nuri Sardines Campaign

I had the pleasure of leading the art direction for Nuri Sardines, one of the oldest and most beloved brands from Pinhais Conservas in Portugal.

Concept: The campaign aimed to celebrate Nuri Sardines’ rich heritage while presenting it in a fresh and appealing way. The setting was a beautifully laid table, designed to evoke the warmth and tradition of Portuguese dining.

Art Direction: I curated every detail of the scene, from the color scheme to the tablecloth. The colors were chosen to complement the vibrant packaging of Nuri Sardines, creating a visually cohesive and inviting atmosphere.

Styling: I styled the three models on set, ensuring their attire resonated with the brand’s traditional yet lively spirit. Each outfit was selected to enhance the overall aesthetic without overshadowing the product.

Outcome: The result was a stunning tableau that perfectly captured the essence of Nuri Sardines. The campaign not only highlighted the product but also conveyed the brand's storied legacy in a modern, appealing manner.