work for
Cegid
Styling and Art Direction for Cegid Publicity Campaign
I recently had the pleasure of leading the styling and art direction for a significant campaign announcing the transformation of Primavera into Cegid, a prominent player in the Spanish and Portuguese accounting industry.
Concept and Theme: The campaign's central theme was set in a professional conference room, reflecting a modern and dynamic workplace. The concept revolved around seamlessly integrating the new Cegid branding while maintaining an authentic office environment.
Styling and Art Direction: With Cegid's brand colors at the forefront, I meticulously styled the actors to harmonize with the logo’s color scheme. The attire was carefully selected to reflect a professional yet approachable atmosphere, incorporating subtle nuances of a contemporary working environment.
Each element, from clothing to props, was chosen to align with the brand's identity, ensuring a cohesive and visually appealing presentation.
Challenges and Solutions: One of the key challenges was to incorporate the brand’s color scheme without overpowering the scene or causing the actors to blend into the background. By balancing bold accents with neutral tones, I was able to achieve a harmonious look that stood out without being too flashy. This thoughtful approach ensured that the brand's identity was prominently featured without compromising the realistic office setting.
Outcome: The result was a perfectly composed scene that not only conveyed the message of the campaign but also received high praise from Cegid. The client was thrilled with how the styling and art direction captured the essence of their brand while effectively communicating the transformation from Primavera to Cegid. The campaign was a resounding success, showcasing the power of strategic styling and art direction in corporate branding.