work for
YoPro - Danone - Portugal
"Greatness begins,
With courage to restart,
And rise stronger."
Client: @danone.pt
Mário Alves
Maria Belchior
Agency: @havaslisboa
Account Director: Nuno Caetano
Creative Director: Paulo Pinto
Creative Director: José Vieira
Account: Joana Gonçalves
Production Consultant: Pedro Gaspar
Directors: @verarbraga & Frederico Miranda
1st AD: @manuel_caeiro
Executive Producer: @mrebelodasilva
Production Manager: Vânia Gonçalves
Production Assistant: Rita Almeida
Production Crew (Porto): @averara.pt, @piratecatherine, @crislaborim & Irene Leite
DOP: Mr.Mirowsky
1st Camera Assistant: @pantana_onfocus
2nd Camera Assistant: @danielrferreira
3rd Camera Assistant: @_._d.p_._ & Duarte Sarmento
Drone Operator: Daniel Gouveia / @omaneldosdrones
Gaffer: Pedro Gomes
Best Boy: Pedro Folgado
Best Boy: Pedro Silva
Genny operator: Vitor Borges
Product (Porto): @ananovais_foodstyling
Product: @canariu
Make up & Hair (Porto): @mariafontesmakeup
Make up & Hair: @kateryna_kornilova
Scene Photographer: @rubenarede.pt
Grip & Light Equipment: @fred.fabrik + @showreel.portugal
Camera Equipment: @planar.rentals
Jet + Diver: Jori @anthiadivingcenter
Stock: Cristina Macedo @kodak
Lab: Cornelia Popa @cinelab_romania
Offline Editors: Ricardo Damásio & @sergiopedro
Color Grading: Paulo Inês @lightfilm.vfx
Online: @fred.fabrik & @bamp_filmes
Sound & Mix: André Freitas de Almeida @guel_audiovisuais
Voice Over: @fechado_para_obras & @nunolopes
Styling and Art Direction for Cegid Publicity Campaign
I recently had the pleasure of leading the styling and art direction for a significant campaign announcing the transformation of Primavera into Cegid, a prominent player in the Spanish and Portuguese accounting industry.
Concept and Theme: The campaign's central theme was set in a professional conference room, reflecting a modern and dynamic workplace. The concept revolved around seamlessly integrating the new Cegid branding while maintaining an authentic office environment.
Styling and Art Direction: With Cegid's brand colors at the forefront, I meticulously styled the actors to harmonize with the logo’s color scheme. The attire was carefully selected to reflect a professional yet approachable atmosphere, incorporating subtle nuances of a contemporary working environment.
Each element, from clothing to props, was chosen to align with the brand's identity, ensuring a cohesive and visually appealing presentation.
Challenges and Solutions: One of the key challenges was to incorporate the brand’s color scheme without overpowering the scene or causing the actors to blend into the background. By balancing bold accents with neutral tones, I was able to achieve a harmonious look that stood out without being too flashy. This thoughtful approach ensured that the brand's identity was prominently featured without compromising the realistic office setting.
Outcome: The result was a perfectly composed scene that not only conveyed the message of the campaign but also received high praise from Cegid. The client was thrilled with how the styling and art direction captured the essence of their brand while effectively communicating the transformation from Primavera to Cegid. The campaign was a resounding success, showcasing the power of strategic styling and art direction in corporate branding.